We’re all familiar with the concept that is the “tipping point,” but Gladwell takes the time to analyze how it actually works. In theory it seems like a great idea that you can understand how tipping works, and in turn create your own tipping point for your organization. He highlights the three tools needed: the connectors, the mavens and the salespeople.
If Gladwell had not used examples in the text, I’m not sure that I would have been able to clearly grasp the idea. It also helps you to understand how the smallest things can influence a big change, and that one moment can determine substantial results. Who would have thought Hush Puppies would make a comeback?
And, I love the section about the “price vigilantes,” or “Market Mavens.” I wish I had my own, personal Mark Alpert.
