Tipped February 11, 2008

We’re all familiar with the concept that is the “tipping point,” but Gladwell takes the time to analyze how it actually works.  In theory it seems like a great idea that you can understand how tipping works, and in turn create your own tipping point for your organization.  He highlights the three tools needed: the connectors, the mavens and the salespeople.

If Gladwell had not used examples in the text, I’m not sure that I would have been able to clearly grasp the idea.  It also helps you to understand how the smallest things can influence a big change, and that one moment can determine substantial results.  Who would have thought Hush Puppies would make a comeback?

And, I love the section about the “price vigilantes,” or “Market Mavens.” I wish I had my own, personal Mark Alpert.