Tipped February 11, 2008

We’re all familiar with the concept that is the “tipping point,” but Gladwell takes the time to analyze how it actually works.  In theory it seems like a great idea that you can understand how tipping works, and in turn create your own tipping point for your organization.  He highlights the three tools needed: the connectors, the mavens and the salespeople.

If Gladwell had not used examples in the text, I’m not sure that I would have been able to clearly grasp the idea.  It also helps you to understand how the smallest things can influence a big change, and that one moment can determine substantial results.  Who would have thought Hush Puppies would make a comeback?

And, I love the section about the “price vigilantes,” or “Market Mavens.” I wish I had my own, personal Mark Alpert.

New Rules February 11, 2008

The more I read Scott’s book, the more it makes sense.  It’s unbelievable that, until this point in my educational endeavors, there has been little emphasis on how PR practitioners can reach their audience directly.  I like to think I’m computer savvy, but I have a lot to learn about how the internet influences PR practices and success.  Most importantly, I feel like Scott is sharing an opportunity to learn about the newest, and possibly best tools for professionals in reaching an intended audience: the internet and blogging .  I marked with yellow and pink highlighters the idea of having your organization available for the consumer when they need it.  It seems so obvious that the more information you get out there, the easier it will be for your consumer to decide on you. 

When looking for a hair salon in the area, I was surprised at how many businesses did not have websites.  I chose a salon that did have a website, a really good one, and blog entries about satisfaction with their services.  I had the chance to feel connected to the business; all their necessary consumer information was made available when I was looking for it.  

It seems, Mr. Scott, you’re on to something big.